Mitigating Disasters in Developing Countries Essay -- International De

The focus of this essay however will be on developing countries and the alternatives available to mitigate natural and man-made disasters that are available to policymakers. Developing countries are in general countries which have not achieved a significant degree of industrialization relative to their populations, and which have, in most cases a medium to low standard of living. There is a strong correlation between low income and high population growth In today’s globalized nation, countries are categorized either as a developed or developing nation. This form of categorization is based on the country’s social, political and economical status, that is, their earning powers, standard of living and their type of governance. In other words developed countries can be regarded as wealthy, have effective governance, a high gross domestic product (GDP), political stability and social well-being. Some of these developed countries are Europe, North America, Japan and New Zealand among others. Developing countries on the contrast are termed as inferior, poverty stricken, have high levels of unemployment and illiteracy, highly dependent on developed countries, low GDP and an unstable political system. They lack certain basic amenities and resources mainly due to a system of ineffective governance and the lack of policy implementation and enforcement. A few developing countries are said to be concentrated in Africa, the Caribbean, South and Central America, Asia and the Middle East. Each developing country is independent of each other and has their own outlook and concerns of life. They are also classified as third world or least developed countries and consist of a very diverse set of people and account for the greater p... .... Great Britain Lazaroff, C. (2000). Global warming could threaten human. Ecosystem Health  © Environment News Service (ENS). Retrieved on November 1, 2010 from http://www.climateark.org/articles/2000/4th/cothhuec.htm. McDonald, Roxanna (2003). Introduction to natural and man-made disasters and their effects on buildings. Architectural Press. Burlington, England Sanford, J., Sandhu, A., (2003). Developing countries: definition, concepts, and comparison. Nova Science Publishers Inc. Hauppauge, New York. JOURNAL ARTICLES Magazine, (January, 2008). Pratiyogita Darpan. Mahendra Jain Publishers. Nagar, India. Karim, N. (1995). Disaster in Bangladesh: Natural Hazards 11: 247-258. Kluwer Academic Publishers. Netherlands , International Decade for Natural Disaster Reduction (IDNDR). ()(9

How Did the Events of the Indian Mutiny Change?

The events of the Indian mutiny; in particular the Enfield rifle cartridges, the murder of Christians, the shootings in Cawnpore and the massacre in Lucknow, vastly changed the presence of British in India. The British realised that they could not run a country through a company with no acknowledgement and respect for culture. After the mutiny, the East India Company no longer ruled India – The queen did. The British prime minister chose a secretary of state for India. This change gave the people of India someone to look up to and respect rather than a company ruling and making decisions for their own financial gain.Towns and cities were ‘littered with her statues'. The legislative council also included some Indian representation, signifying the start of participation of Indian people in British Government. This meant that the Indians felt as though they had a say in the running of their country. The end of the mutiny also indicated the beginning of a new attitude toward s Indian culture where the British no longer interfered. In particular, the British no longer attempted to stop the traditional practices and laws surrounding widows. The British also came to respect Indian princes and other respected people in positions of authority over others.This was shown through their participation in the Legislative council. The British felt that Princes and landowners had a crucial role in maintaining positive relationships between themselves and Indian peasantry, so they were guaranteed property and some were given rewards for their loyalty. However, the fading relationship between the working peasants and their landowners, meant that the policy was not as successful as expected, in a long term view. The continued superior attitude of the British meant that the still viewed the Indians as a substandard people.They believed that they ‘didn't know a good thing when they saw it'. The British continued to have complete financial and political control. Alt hough more attainable, still enforced a uniformed revenue tax of 10% and introduced paper currency through the country. This then ended majority of barter trade. The British presence in India changed immensely after the mutiny. It changed on many levels affecting the people in social, cultural, financial, political and occupational aspects of their lives due to the changing nature of the company.

Essay on Should Alcoholism Be Considered a Disease

Should Alcoholism Be Considered a Disease? Many articles have been written which ask the question: Is alcoholism a disease or not? We will look at both sides of this issue, see what the experts have to say and come to realize that alcoholism should be considered a disease. In 1849, Swedish physician, Dr. Magnus Huss coined the term â€Å"alcoholism† to describe a diseased condition caused by excessive consumption of alcohol. Also in 1849, a French doctoral candidate, M.Gabriel, first used the term in its modern sense, as a disease which causes one to lose control over his/her intake of alcohol, leading to excessive use of alcohol, what we now call addiction ( Keller Doria,1991). Kishline (1994, p.105) challenges the disease theory of†¦show more content†¦This work was discussed and summarized in a book titled. The Disease Concept of Alcoholism, by E.M.Jellinek, published in 1960. Sufferers of this disease often drink until intoxicated, on a daily basis, causing all s orts on health problems. Cirrhosis of the liver, brain damage, and organ failure are just a few of the effects of this disease of the body and mind called alcoholism. Fingarette’s (1988) position is that no leading research authorities accept the disease concept of alcoholism (p.4). The experts say the disease concept is â€Å"old and biased†, a model whose suggestions are invalid. But, the basic text of Alcoholics Anonymous (2001) states that not only does alcoholism affect the mind, but the body as well (xxvi). In a letter written to Alcoholics Anonymous, Dr.William D.Silkworth, a well known chief physician at a nationally prominent hospital that specialized in treating alcoholism and drug addiction, state that â€Å"the action of alcohol on chronic alcoholics is a manifestation of an allergy called â€Å"the phenomenon of craving† (Alcoholics Anonymous,2001,p.xxviii). Some may believe that alcoholism is just a matter of self control or self will, but we ha ve shown that it takes much more than the unaided will to arrest this sometimes fatal disease Many have suffered the effects of alcoholism and can attest to the fact that it is a disease. Some can remember drinking until passed out, the trouble they caused themselves and others whileShow MoreRelatedAlcoholism : The Misuse And Addiction1361 Words   |  6 PagesAlcoholism: The Misuse and Addiction â€Å"I know my limit†, â€Å"Just one more drink†, and â€Å"I’m not drunk† are common phrases people often associate with being an alcoholic. While is true that some alcoholics can use such phrases, that is not what makes them an alcoholic. Alcoholics or rather anyone who happens to drink a little too much, are marked as being alcoholics. But what does it really mean to be an alcoholic? Or better yet, what does it mean to suffer from Alcoholism? Over the years, a controversialRead MoreIs Alcoholism a Disease?691 Words   |  3 PagesAlcoholism as a disease? Alcoholism today is not considered as a moral failure, majority of the people view it as a disease. Alcoholism is a chronic primary and progressive disease and it can also be fatal in some instances. It is termed as a chemical disease as it breaks down in the stomach as well as bringing a different effect on the brain of the alcoholic as compared to a non-alcoholic. Alcoholism can be classified as a biological disease since the chemical predisposition of alcohol consumptionRead MoreCritique of Cohen and Benjamins Argument on Alcoholism919 Words   |  4 PagesPaper 2 – Critique of Cohen and Benjamin’s Argument Cohen and Benjamin assert that alcoholics should not be categorically excluded from access to liver transplantation. They argue that alcoholism is a disease and not a choice, and end stage liver damage requiring transplantation is a consequence of this disease. Furthermore, they argue that even if alcoholism is a choice, medicine should not incorporate moral judgments in the considerations of treatment decisions for the patient. They support thisRead MoreStigm Notes On The Management Of Spoiled Identity1643 Words   |  7 PagesGoffman defined stigma as an â€Å"attribute that is deeply discrediting† and that reduces the bearer â€Å"from normal being to a person that is tainted† (Goffman 1963, p. 3). It is considered a form of stereotype or labeling of a person or group based on their illness and handicap. The topic that I will be discussing in this paper is Alcoholism, how people who are alcohol dependence are stigmatized and ways to help reduce the stigma and discri mination associated with it. Stigma is a negative attribute imposedRead MoreThe Long Lasting Effect of Alcohol on The Brain1208 Words   |  5 Pagesthird leading preventable cause of death in our country† (Alcohol Facts 1). 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Nearly 17 million adults in the U.S. are dependent on alcohol or have other alcohol-related problems, and about 88,000 people die from preventable alcohol-related causes. For many, alcoholism canRead MoreAlcoholism : Is It A Disease?1564 Words   |  7 Pageswords, is it a disease? In order to come to a conclusion on the topic, we must first define the nature of disease itself. According to Webster’s dictionary, it is â€Å"a condition that prevents the body or mind from working normally†. Based on this definition, alcoholism is a disease. This is to say, however, the general populace can agree upon the definition decided by Merriam-Webster. Every person is entitled to their own opinion of what qualifies as a disease. The thought of alcoholism creates a moralRead More Alcohol Essay1434 Words   |  6 Pagesis alcoholism? 2. How do people become alcoholics? 3. What are the effects of alcoholism, on both the alcoholic and their family? 4. How do you diagnose alcoholism? 5. Is there a cure for alcoholics? 6. What is the treatment? What is Alcoholism? Alcoholism can be defined as the dependency on alcohol; addiction to alcohol. It is a chronic disease, this disease called alcoholism is progressive and potentially fatal. â€Å" In 1966 the American Medical Association (AMA) declared Alcoholism a disease, butRead MoreThe Effects Of Alcoholism On Family, Children, And The Individuals Suffering From Alcoholism988 Words   |  4 Pagestoday, alcoholism. I am sure that even if your life is not directly affected by the diseas e, you are at least a little familiar with the basics. In this paper I plan to give you a brief understanding of the three basic issues you should be informed upon so you can make better decisions involving alcohol in the future. First, I will discuss who is at the most risk of falling victim to alcoholism, second, I will discuss the symptoms of alcoholism, and finally I will discuss the impact alcoholism has onRead More Alcohol vs. Marijuana Essay701 Words   |  3 Pagesmarijuana illegal, this does not necessarily mean that alcohol is better for you. There have been many arguments where people suggest that marijuana should be legal because alcohol is more deadly. On the other hand, there are alcoholics who would tell a pothead that smoking weed is bad for you. Both substances are very bad for your health and should not be heavily used by anyone.   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana has an immediate effect during and for about 2 hours after smoking. With alcohol, users feel slight

How to Use the French Adverb dAbord (First)

The  adverb dabord,  pronounced da bor, means first, at first, to begin with, in the first place, at the outset, anyway. It is a versatile, frequently used adverb that can fill many a role. Keep in mind that, as an adverb, the job of  dabord  is to modify the action, in other words, the verb. The Many Meanings of dAbord Here are some examples of each meaning: First: Nous irons dabord  Ãƒ   Rome.   Well go to Rome first.At first, initially, to begin with: Jai cru (tout) dabord quil sagissait dune blague.   At first, I thought it was a joke.To begin with:  Dabord, tu nes mà ªme pas prà ªt  !   To begin with, youre not even ready !Anyway:  Et puis dabord,  Il a fallu le terminer. And anyway, he had to finish it. Expressions and Usage Tout dabord First of all, first and foremost, first off, to begin withAu premier abord At first sight, initiallyDà ¨s labord From the outsetVoie dabord Surgical approachManià ¨re daborder Method of approachToi dabord.   You first.Pensez dabord a soi. Think of yourself first. / Look out for, look after number one.La sà ©curità © dabord ! Safety first!Je vais rentrer dabord chez moi. Ill go home first.à ªtre dun abord facile To be approachable, accessible, easy to reachà ªtre dun abord difficile Hard to approach, difficult to come to grips with, hard to reach, difficult to get toLes raisons en sont diverses: dabord... There are various reasons: first...Dabord, je dois trouver mon livre, et puis nous pourrons commencer. First I need to find my book, and then we can start.Il semblait dabord sympathique, puis il a commencà © à   crier. He seemed nice at first, then he started shouting.Tout dabord, le Conseil europà ©en de dà ©cembre se prononcera sur son approbati on. First of all, the December European Council will need to approve it.Il y a dabord la rà ©fà ©rence à   la perspective financià ¨re aprà ¨s 2006. Firstly, there is the reference to the financial prospects after 2006.Je tiens tout dabord à   prà ©senter les autres invità ©s dhonneur. To begin with, I would like to acknowledge my fellow honorees.

Save Ended Up After Your Life - 995 Words

Have you ever had something happen in your life where you saw signs of it coming, but did anything you could to help fix things? Then in the end it ended up what you were trying to fix was not something that could be done on your behalf? No matter how hard you tried, you could not seem to hold that which you were working so hard to hold on to, what you were trying to save ended up dissolving quickly right before your eyes. After what you had fought for with every ounce of strength you had, every hope you had, and every fiber of your being desiring to not give up seems to have just shattered right before your eyes, it is near impossible to bounce back quickly from that. For me, I have recently found just how accurate the following saying is†¦. â€Å"You never know what you have until you do not have it anymore.† When you lose something or someone you have tried to fight for through thick or thin, it is almost as though you want to give up completely and not have hope things may end up being rebuilt down the road. At least for me, I worked so hard and gave my all in order to help save something very dear to me and in the end it felt as though it were not worth it. What I realized though is that what I had fought for so long ended up being something I could not keep. As much as it hurts and pains me to not have what I fought for, so much so that I want to curl up in a ball and hide from the world at times, I also know that the hurt is in a great deal related to the fact that who IShow MoreRelatedEssay on Interracial Dating Explored in Save the Last Dance936 Words   |  4 PagesInterracial Dating Explored in Save the Last Dance The movie, Save the Last Dance, goes along with all of our discussions and conversations about the visual difference between the black and white cultures and the stereotyping that Hollywood does of the two cultures. The movie shows the difference in the two cultures, according to Hollywood.you have your typical white middle-class suburban girl (Sarah) and your typical low-class black boy (Derrick). Save the Last Dance is a love story aboutRead MoreCherry Orchard Analysis1685 Words   |  7 PagesLopakhin did not hang his head and stayed optimistic. 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New Employee Essay Example For Students

New Employee Essay Welcome to your new job! The position you have decided to undertake is one, which welcomes great variety on a day-to-day basis. The following information is meant to help you as you learn more about Best Buy and the things that make it run. Your job covers many different aspects of the department store, from maintenance to typing forms. Hopefully everything will be covered in this manual. However, if something new arises, feel free to add to this notebook for the next person. Update anything old and delete anything, which is obsolete. Your areas in the office are your locker, located underneath the old staff lockers, and the second drawer of the reception area desk. Here you will find any supplies, mailers, and the phone book. Feel free to store anything else in this drawer, but please be aware that other employees also have access to this drawer for the phone book. We hope that you enjoy working with Best Buy!Bibliography:

A Report on Strategic Management & Brand Image Of Nike - Solution

Question: Discuss about the term for brand image of Nike has improved by a significant amount in the recent years. Answer: Introduction In the year of 1991, a report revealed such poor labor practices of the sub-contractors in the factories present in the eastern countries. This started a wave of negativity against the organization, which go fueled till the year of 1997 by various expose and reports revealing several other factories having poor labor practices and poor working conditions. The negative brand image started the organization to lose a lot of business and caused the performance of the organization to be low. In the year of 1999, Nike established a fair labor association which audits the workplace of the organization along with a number of organizations operating in the same industry. The organization started turning around its brand image by integrating the corporate responsibilities into the business model of the organization. The consolidated business strategy of the organization along with the corporate responsibilities has a number of effects on the various business processes of the organization (Burg elman 2016). Has Nikes strategy been deliberate or emergent over the period 2004-2008? The strategy of an organization describes its plans and course of actions to tackle several key issues which affect the business in a negative manner. In other words, the strategy of an organization can be considered to be the plan or course of actions utilized by the organization to achieve the set of goals or objectives set by the management. The strategy of an organization can be classified as deliberate or emergent based on a number of factors. The deliberate organizational strategy defines a structured plan for the actions of the organization, which is shared among all the employees of the organization. So the deliberate organizational strategy allows the employees to clearly understand the course of action of the organization and realize the expected outcome of the strategy (Mahdi, Abbas, Mazar and George 2015). The organizational strategy is considered to be emergent if the plan or course of action of the organization is gradually imposed on the organization over time. In othe r words, the emergent business strategies of an organization are changed and emerged over time due to the effect of a number of factors present in both the internal and external environment of the organization. The emergent business strategy is generally never planned by the management of the organization and is groomed or imposed over time (Thompson, Peteraf, Gamble and Strickland 2013). The case study describes the time through which Nike was struggling with very bad and negative brand image due to abusive labor practices. In the year of 1991, the abusive and low-quality labor practices of the organization were revealed in a report, which started the negative image perception for the brand (Hitt, Ireland and Hoskisson 2012). Through the years 1991-1997, the business strategy of Nike was emergent i.e. the business strategy of the organization was getting affected due to the heavy opposition or negative brand image of the organization in the corresponding markets of operation. During these years, the organization tried creating a department to enhance the laboring conditions in the workplace of the organization and tried to expand its privilege retail stores chain to improve its brand image. All of these changes in the business strategy were forced due to the negativity against the organization in the market. But the year of 1999 allowed the organization to accept the blame for its mistakes and started turning around its brand image. During the years of 2004-2008, the organization created a non-profit organization to audit the workplace of various companies, published detailed reports revealing the working conditions in all of its factories and published the list of all the contractors associated with the manufacturing process. These actions of the organization were the managements deliberate plan to gain the positive perception of the general public present in the corresponding market of operations. So the organizational strategy of Nike during the years 2004-2008 can be considered to be deliberate (Arora and Aggarwal 2012). How have Nikes mission, vision and values changed in relation to CR since the early 1990s? The report in the year of 1991 revealed the abusive labor practices involved in the manufacturing process of the various products of Nike. This led to a long-lasting negativity against the brand image for including poor labor practices in the manufacturing processes being run in the factories present in the foreign countries. During the years of 1991-1996, there were a number of exposing, reports and revelations on the poor working condition and illegal activities by the contractors of the organization. This led the organization to lose its credibility in the market. The brand image was hurt very badly and caused the sales to go down drastically. This, in turn, led to the poor performance of the organization in the corresponding market of operation, which led the organization to lose its market shares in the corresponding market of operation (Stead and Stead 2013). This, in turn, made the management of the organization realize the value of corporate social responsibilities of the org anization in gaining and maintaining high performance in the market. This led the organization to the creation of the non-profit organization tasked with the auditing of the workplaces of Nike and other organization operating in the same industry. Nike started publishing lists containing all of its contractors every year, which revealed the various working standards and conditions followed by these contractors. Nike also published a report every year containing the working conditions, labor practices and wage details of all of its workplaces. Over the years of these activities, the management of Nike included the publications of these reports and audit data as part of its corporate social responsibilities. The management also started to include the CSR activities as one of the most important modules of the business model and business strategy of the organization. The organization has also ensured that it carries out the required corporate social responsibilities to develop and enhan ce the societies present in the markets of operation (Thompson, Peteraf, Gamble and Strickland 2013). Use the value chain to identify areas of Nikes business which should be impacted by the Considered strategy Mark Parker, CEO of Nike said, Corporate responsibility is no longer a staff function at Nike. Its a design function, a sourcing function, a consumer experience function, part of how we operate. This statement from the CEO suggests the importance of the corporate responsibilities in the business model of the organization and its integration with the various modules of the business model of the organization. Such a business strategy of the organization would surely affect the overall business of Nike. As mentioned by Mark Parker, the corporate responsibilities of Nike are included in the design phase of the various products manufactured by the organization. So the design process of the business model of Nike ensures that the corporate responsibilities of the organization are kept in the focus during the entire process irrespective of the available resources, timeline or scope of the work. So the product design phase of the business of the organization is affected by the corporate resp onsibilities. The sourcing function of Nike takes the responsibility of selecting efficient contractors present in the corresponding market of operation and outsources various business functions to them. The sourcing function also includes the responsibility of procuring high-quality materials for the manufacturing of the various products sold by the organization. The inclusion of the corporate social responsibilities in these business functions of the organization impacts the organizations business in terms of the utilization of the extra resources and the lack of timeline in the project schedules (Lesser and Ban 2016). Discuss the challenges Nike faces in carrying out its CR policy through its network of alliances and explain how it is mitigating its risks As mentioned earlier, the corporate social responsibilities of Nike play a significant role in the business model of the organization. So all the business functions of Nike include the focus on the completion of the corporate responsibilities of the organization. But there are a number of challenges involved in the completion of the corporate social responsibilities of the organization along with the business functions as most of the business functions of Nike involve a number of external agencies and partners. This section mentions some of these challenges faced by Nike in carrying out corporate responsibilities along with its business functions (Verbeke 2013). The involvement of the corporate responsibilities in the business model complicates the planning and resource management activities for the various business processes. The involvement of various external partners like the suppliers of the raw materials and the contractors for the manufacturing of the products, the completion of the corporate responsibilities faces risks. These external agencies or partners may not comply with the CR guidelines set by the management of Nike, which stops the organization to achieve its CR goals and objectives (Werbach 2013). Most of the corporate responsibilities of Nike require the organization to reveal a lot of information regarding their business to the public. The disclosure of all this information might affect the business of the organization through the competitors (Swayne, Duncan and Ginter 2012). The training and influence required for the employees to understand and adhere the corporate responsibilities of Nike are another challenge to carry them out efficiently. Risk mitigation The challenges and risks mentioned above for Nike to carry out its corporate responsibilities are mitigated by the management of the organization in a number of ways. Some of these risk mitigation plans are mentioned in this section. Nike provides a code of conduct and behavior standards guideline to the suppliers and contractors involved in the manufacturing process. This guideline and code of conduct forces the external agencies involved in the manufacturing process to carry out the corporate responsibilities of the organization through legal contracts (Eden and Ackermann 2013). Nike also ensures that all the employees in the workplace are trained efficiently about the corporate responsibilities of the organization along with their importance. The management of Nike also ensures that the employees comply with the corporate responsibilities of the organization by including them in the code of conduct and the employment agreement of the employees. This allows the organization to ensure the employees to carry out the corporate responsibilities (Harrison and John 2013). Nike ensures that the raw materials being procured for the manufacturing process are of high quality and clear of any CR violation through a number of external agencies. Based on the reports of these external agencies, Nike selects the external agencies to be included in the manufacturing process to ensure the compliance with the corporate responsibilities of the organization (Slack 2015). How do you expect the Considered strategy to affect Nikes positioning on the matrix of Porters generic strategies? The positioning of Nike in the corresponding industry determines the overall demand for its products among the customers and the overall market share that the organization owns or has the capability to own. The consolidated strategy of including the corporate social responsibilities of the core business functions of the organization certainly affects the positioning of the organization in the corresponding industry. The matrix of Porters generic strategies is a tool utilized to understand the positioning and recommended strategy of an organization at a particular situation of the market. The matrix shows two major factors in focus i.e. competitive scope and competitive advantage. The competitive scope of an organization can be either the narrow target or the broad target. The competitive advantage of an organization can either be lower costs of the products or the differentiations of the products in comparison to that of the competitors. So the overall position of an organization is determined to be cost leadership, differentiation, cost focus or differentiation focus (Evans, Stonehouse and Campbell 2012). Cost leadership This positioning of an organization allows it to develop and implement a business strategy which allows the organization to increase its profits by reducing the costs and charging an average price for the products in the corresponding industry. The cost leadership strategy allows the organization to realize profits from the sale of the products at a low price, because of the reduced costs of the various business processes of the organization (Lasserre 2012). Differentiation This strategy of the organizations allows them to keep their products clearly differentiable both in terms of quality and functionalities from that of the competitors operating in the corresponding industry (Gamble and Thompson 2014). The efficient implementation of a differentiated position and corresponding business strategy requires the organizations to have extensive research and development activities. Then the organizations have to deliver high quality and innovative products to the customers present in the corresponding market of operation. The differentiated business strategy of the organizations requires them to have a number of effective sales and marketing activities. These activities allow the customers to understand the unique properties of the products sold by the organization and their differences from the similar products being sold by the competitors present in the corresponding market of operation (Bharadwaj, Sawy, Pavlou and Venkatraman 2013). Focus strategy The focus strategy can be considered to have two separate segmentations i.e. cost focus and differentiation focus. Both of these strategies allow the organizations to focus their business strategy on a narrow target market. The focus strategy allows the organization to focus most of its resources on a narrow target of customers which allows the business strategy to be more effective both in influencing the customers to purchase the products sold by the organization and influencing the customers to accept the better quality of the products than that of the products of the competitors (Mudambi, 2016). The positioning of Nike along with the consolidated business strategy is differentiation as the competitive advantage that Nike possesses are based on the products differences from that of competitors and the competitive scope of Nike is focused on a broad target. The differentiated positioning of the organization allows Nike to attract number of customers towards the unique qualities of the products sold by the organization. This, in turn, allows the organization to gain and maintain competitive advantages over the other organizations operating in the same industry. The differentiated position of Nike also helps it to strengthen the brand image of the organization and allow the organization to be considered as a responsible entity in the corresponding societies of operation (Bettis, Gambardella, Helfat and Mitchell 2015). Conclusion The brand image of Nike has improved by a significant amount in the recent years. Nike is a perfect example of organizations who turn around their brand image through efficient organizational policy and strategy planning. The organization faced a lot of challenges to maintain good performance in the corresponding industry when there were a number of revelations which pointed to the inappropriate labor practices being carried out in the workplace of the organization. Nike turned its brand image to positive through effective planning and establishment of a dedicated non-profit organization to audit the labor practices and working conditions in the factories under various sub-contractors. 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